This is a masterpiece that takes both theory and practice into consideration, and deeply analyzes the practical experience, development status and industry trends of Internet finance at home and abroad. It is a must-read book for readers to understand the emerging trends of the Internet finance industry.
This book systematically introduces the basic theories and main business models of Internet finance. The book is divided into 14 chapters, analogy to traditional finance, from the four dimensions of financial products and services, financial organizations or entities, financial support and technical facilities, and global financial centers, from the macro, meso and micro levels, theoretical analysis and typical cases At the same time, it deeply analyzes the practical experience, development status and industry trends of Internet finance at home and abroad. For the convenience of readers, each chapter of this book follows a common structure, introduces basic theoretical concepts, introduces business models and related technologies, is not only equipped with industry case analysis, but also brings together relevant policies, regulations and expert opinions. From theory to practice, it helps readers to fully understand the background, development status and future prospects of the corresponding industry.
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