近日，由浙江大学管理学院博士生刘谆谆，浙江大学互联网金融研究院（AIF）院长、国际联合商学院（ZIBS）院长贲圣林和浙大AIF区块链研究室主任、美国威斯康辛大学奥克莱尔分校计算机信息系统学教授张瑞东共同撰写的《Factors affecting consumers’ mobile payment behavior: a meta‑analysis》一文在Electronic Commerce Research期刊发表。
文章利用元分析方法分析了消费者使用移动支付行为的影响因素。研究结果显示影响消费者使用移动支付意愿的主要因素有感知有用性、外界影响、信任、感知风险、态度、感知易用性和感知安全。同时它们之间也相互影响，感知有用性影响使用态度，感知易用性影响感知有用性。在数据统计过程中发现消费者移动支付使用行为的研究样本主要来自亚洲、欧洲和北美洲。因地域的文化和监管等环境不同，影响消费者移动支付行为的因素亦不同。以中国为代表的亚洲国家消费者在选择移动支付时更多考虑的是感知有用性、感知风险、感知易用性、信任和外界影响。而信用体系完善的欧美国家消费者对移动支付的选择除了考虑感知有用性和感知易用性两个因素，还会关注个体创新性、主观规范和使用态度等因素的影响。研究进一步将东方国家与西方国家消费者移动支付行为进行对比分析，然而并未发现东西方国家之间有显著差异。
Electronic Commerce Research
Description
Electronic Commerce Research serves as a catalyst for new research and a forum for disseminating the latest findings in all facets of electronic commerce. The journal’s broad scope encompasses core enabling technologies as well as the implications of these technologies for societies, economies, businesses, and individuals. Readers will find a host of important theoretical and empirical research findings that are leading the way to a better understanding of electronic commerce and its impact.
A sampling of topics as they relate to the internet and electronic commerce include intelligent agents technologies and their impact; economics of electronic commerce; virtual electronic commerce systems; service creation and provisioning; supply chain management through the internet; collaborative learning, gaming, and work; and workflow for electronic commerce applications.
